The contactless shopping habit is expecting to become widespread with the QR Code, which is now planning to place in the physical shops.

As it started in 2010, Instagram is no longer just a social media application where its users share videos and photos for free. Instagram has become a line of business for many users after YouTube and is also an advertising tool for brands.

Even if the restrictions imposed in the Covid-19 outbreak have ended in many countries, the interest in online shopping continues. Instagram also plans to support the contactless shopping behavior that has entered our lives with the pandemic, thanks to the store feature it has recently launched. Brands, on the other hand, are trying to incorporate new technologies to keep up with changing consumer behavior.

So, How is Contactless Shopping Performed with OR Code?

The contactless feature, which was first tested in Japan last year and has become widespread as of today, is quite simple.

The only thing you need to do to use this feature is to click on the QR Code from the settings section of your brand’s Instagram address. Then, you can share the QR Code created on behalf of your brand in your physical areas and direct your customers to contactless shopping.

You can provide a safe environment for both your employees and your customers. In this way, You can surpass your competitors in terms of accessibility and become a leader in your market.

Of course, to benefit from the features mentioned above, you need to have a technical business account. In terms of marketing, it is worth remembering that it is necessary to have a professional Instagram account that integrates with the design and communication language.